Now that people are reaching out, asking for advice, and looking to you for solutions, it’s time to take that excitement and turn it into a real offering. This is where you create a product or service that not only aligns with what you love doing but directly addresses the needs of your audience.

Develop Your Product or Service – Start Solving Real Problems

The heart of your business is offering something that truly helps your audience. Whether it’s a coaching package, an online course, or a digital product, your offering should be a direct answer to their most pressing problems.

The best businesses are built on a foundation of value. People don’t just buy products; they buy solutions to their problems. According to a Nielsen study, 59% of consumers say they are willing to pay more for products and services that solve their problems effectively.

• Understand Your Audience’s Needs: Go back to the market research you’ve done. What are the top issues your audience faces? Focus your offering on solving these specific problems.
• Design Your Product or Service: Create something that fits these needs — whether it’s a step-by-step course, a hands-on workshop, or a series of 1:1 coaching calls.
• Offer Free Trials or Introductory Prices: Encourage feedback and gather testimonials by offering your service at a reduced price initially. This builds trust and provides valuable insights.

Create a Clear Value Proposition – Stand Out in a Crowded Market

A value proposition is a statement that clearly explains why someone should choose your product or service over others. It’s the “why” behind what you do. Think of it as your elevator pitch – the one-liner that makes people say, “Tell me more!”

With so many choices out there, people need to know why they should choose you. A unique value proposition helps you stand out. A study by MarketingExperiments found that a strong value proposition can increase conversion rates by up to 50%.

• Define What Makes You Unique: What’s different about your approach? Do you offer something no one else does? Is it your experience, methodology, or the results you’ve achieved?
• Articulate the Benefits: Focus on the outcomes. How does your product or service make their life better? What transformation can they expect?
• Keep It Simple: Make sure your value proposition is clear and concise — aim for a single, impactful sentence.

Test and Iterate – Refine Your Offering Based on Real Feedback

Before you go all-in, launch your product or service on a smaller scale. This is your chance to learn, refine, and improve before rolling it out to a larger audience.

Testing helps you avoid costly mistakes. According to Harvard Business Review, 85% of new products fail because they don’t meet customer needs. By gathering feedback early, you ensure your offering is aligned with what people want.

• Launch a Pilot Program: Offer your service to a small group at a lower price in exchange for feedback.
• Gather Feedback and Analyze: Ask your clients what they loved, what they found challenging, and what could be improved.
• Refine and Relaunch: Use the feedback to make necessary adjustments and prepare for a larger launch.

Choose Your Delivery Method – How Will You Solve Their Problems?